Marketing, Motherhood, and Mayhem

Entries from June 30th, 2010

Consider where and when to multi-task

June 30th, 2010 2 Comments

Life for most of us today is all about multi-tasking. We’ve Blackberry-iPhone-iPad-Facebook-Tweet crazy. I just received this story via email. Made me laugh out loud. Sometimes we just need to sit back and focus on one thing at a time. The other stall: Traveling down the interstate and needing to use the restroom, I stopped [...]


Word of Mouth Advertising

June 29th, 2010 No Comments

There is truly no more powerful form of advertising than word of mouth.  That’s one of the reasons why social marketing is so effective.  It’s word of mouth on steroids.  Casey was in a Beach Volleyball Tournament this past Sunday so Tim and I spent the entire day on Clearwater Beach.  The beaches in the Tampa area are some [...]


Hardest working person in America

June 28th, 2010 No Comments

Mitchum’s “Hardest Working Person in America” campaign is an example of great creative that pulls you in and also has that crucial brand identification.  Producer/director Brett Ratner is the creative force behind the campaign. The Hardest Working Person in America campaign features a contest designed to find, highlight and reward the hardest working man or [...]


Mayhem for Allstate

June 25th, 2010 No Comments

I love this campaign. I think these are powerful commercials that will have tremendous recall. Dark humor, but creative for this generally very conservative company. As the cliche says, “Accidents happen”. This campaign effectively illustrates that fact and also the message that still speaks to this brand, “Are you in good hands?” I applaud this [...]


Ford betting on social media over auto shows for launch

June 24th, 2010 No Comments

Wanted to pass on an interesting article from USA Today. Really shows the power of social media in our society today! I’ll be very interested to see how this turns out. By Sharon Silke Carty, USA TODAY DEARBORN, Mich. — As Ford Motor attempts to make itself more relevant to the masses, it’s taking a [...]


Muggles still entranced

June 23rd, 2010 No Comments

Rumor has it five thousand muggles (aka people) waited in line for hours Friday to get into the Wizarding World of Harry Potter at Universal Orlando on its opening day, as Daniel Radcliffe and other stars from the movie greeted fans at the minipark. Friends of mine were able to check it out earlier this [...]


Skip the extra credit cards

June 22nd, 2010 No Comments

I recently learned from CBS Money Watch that it doesn’t make sense to listen to those pesky individual store sales people that try to get you to sign up for their store’s credit cards. The average interest rate on a regular bank credit card is around 14%. But the average rate on a store credit [...]


How College Graduates can become millionaires

June 21st, 2010 2 Comments

I’ll admit, when I graduated from college I wanted to make lots of money!  And looking back, I made lots of mistakes.  I was offered credit cards which I greedily used to build up a ton of debt.  Thankfully, my boyfriend (then husband) later taught me to not live beyond my means and he got me out [...]


The glass of water

June 18th, 2010 3 Comments

Everyone is familiar with the discussion of pessimist vs optimist.  Is the glass of water half  empty or half full?  I recently read this analogy in an email.  It hit home for me.  I only wish I had the lecturer’s name so they could be credited.  A lecturer when explaining stress management to an audience, Raised a glass [...]


I’m suddenly a Britney Spears fan!

June 17th, 2010 1 Comment

I LOVE that Britney insisted on releasing the unretouched photos from her shoot for Candies alongside the “photo shopped” ones! This will increase interest in the ads, in her, and teach young people a lesson about how fake the advertising world can be. Ya know what’s an even better lesson? Look at the two photos. [...]