Marketing, Motherhood, and Mayhem

Entries from July 30th, 2010

There’s a sucker born every minute

July 30th, 2010 1 Comment

I just read on CBS Money Watch that Federal investment regulators have issued a warning  about a sophisticated and fast-growing scam that trolls social networks for victims.  They use ads on Facebook to lure initial victims, who then convince their friends to participate in these so-called “high-yield investment programs”.  Apparently, these “HYIPs” use an array [...]

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Not a Yankee Fan

July 28th, 2010 1 Comment

I’m not a Yankee Fan, but I am a fan of Derek Jeter.  It’s hard not to be.  I can root for my Rays or my husband’s Red Sox, but I can’t root against Derek Jeter.  A few years back, Jeter was in a wicked slump.  I don’t recall the stats, but he hadn’t gotten [...]

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Casey’s Favorite Tampon Ads

July 26th, 2010 1 Comment

I kid you not.  Casey and I were flying through Publix yesterday just to pick up a “few” things which turned out to cost me $150.  Included in our shopping cart of multiple items that we didn’t need was something that we did.  Tampons.  What was special about this purchase?  She wanted to try them [...]

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Do Blondes have more success?

July 23rd, 2010 3 Comments

Just read this in Harvard Business Review and I had to share…  One way to increase your earning power is to get more education. Here’s another: Dye your hair blonde. A recent HBR.org newsletter factoid points to a Queensland University of Technology study showing that blondes earn 7% more than brunettes. This effect “is as [...]

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Going to Bat for Great Causes

July 21st, 2010 No Comments

Love this Pepsi Campaign with the MLB, vote for your Favorite Team and get a grant for some great charities in your area!  Great example of marketing and social responsibility.  Vote for Evan Longoria!  Click here:  http://mlb.mlb.com/sponsors/pepsi/refresh/y2010/?team=tb

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Autotrader.com and Integration

July 19th, 2010 No Comments

One of my DVR shows is “Army Wives”.  I love the characters and the different story lines.  Nothing terribly cerebral, but it is easy viewing.  Just watched a show last night that aired a few weeks ago.  The way one of my sister companies has integrated their brand into this popular program caught my attention.  Roxy’s family [...]

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Doing the right thing

July 16th, 2010 No Comments

As a broadcast company, one of our primary responsibilities is to our communities.  We have established a website to help create a centralized alliance in Tampa Bay to educate the public on the most current and accurate information on the BP oil spill in the Gulf of Mexico – Deepwater Horizon – as well as educate [...]

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End of an Era

July 15th, 2010 No Comments

George Steinbrenner died this week here in Tampa after a heart attack. “The Boss”, as he was known, had just celebrated his 80th birthday on July 4.   Best known for turning the Yankees franchise around after buying the team from CBS in 1973 for $10 million. Under his leadership, the Yankees won 11 pennants and 7 world [...]

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Does my butt look big in this ad?

July 14th, 2010 No Comments

Unilever/Dove’s “Real beauty” campaign is “real” good.  Although, its upcoming casting call is being criticized for what their opinion is of “real beauty”. They’ll no doubt love the controversy — starting a debate about “real beauty” is the whole point.  Unilever and Ogilvy is looking for the following qualities for anyone who wants to pose [...]

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The “New” Old Spice Guy

July 13th, 2010 No Comments

I grew up watching the handsome “Old Spice” guy come off his sailing ship and sweep the gals off their feet.  Good memories.  This campaign is the “new” Old Spice” guy.  I appreciate the sense of humor and think it will have effective recall.  It was also top winner for best commercials of 2009-10 as chosen by [...]

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