Marketing, Motherhood, and Mayhem

Entries from August 30th, 2010

Kids can be an ally in Advertising

August 30th, 2010 1 Comment

I think children are often extremely effective when used in advertising.  One campaign that draws me in is the Ally Bank television campaign.  In one of this series of commercials for Ally bank, the GM finance arm formerly known as GMAC, a little girl is sitting at a small table in what looks like an observation room.   [...]

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Just breathe

August 27th, 2010 2 Comments

Fact is, every Mom is a working mother.  Whether working in or out of the home, the stress of daily life…planning proper meals, running the kids to sporting events, dance recitals, teacher’s conference, PTA, homework, dirty clothes, clean house, oh yea, and that project your boss asked to have on his desk by COB.  Yikes, [...]

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“You can’t break up via text”

August 25th, 2010 1 Comment

Casey wanted to “not go out” with a certain boy last year that she had been “going with” all year.  Seriously?  There’s no dating at 14 years old!  Middle school relationships as far as I’m concerned were based strictly on texting a few times a week.  Now…we’ll have to keep a tight leash because high [...]

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Busch Garden’s takes flight at Airport

August 23rd, 2010 1 Comment

Florida is dependent on tourism.  Even in this economy, people flock to the sunshine state in mass numbers every year. I was just in the Tampa airport yesterday returning from a trip to Boston.   Love the Busch Gardens advertising on the escalators on the way to baggage claim.  Large Television screens capture the fun to [...]

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Don’t pollute Commercial

August 20th, 2010 No Comments

I got makeup in my eye today and as I looked into the mirror, one tear rolled down my cheek.  It made me remember a powerful commercial from the late 1970′s.  Do you remember it? This 1978 commercial featured Iron Eyes Cody as part of the Keep America Beautiful campaign. This is a later version [...]

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Late retirement makes some sense

August 18th, 2010 No Comments

As I’m nearing my 50th birthday, I’m starting to think about what I want to do for the next 50 years.  My plan in my early 30′s was to retire in my early 50′s.  Clearly the stock market has put a kabosh on those plans.   But I think there’s something to be said to retiring [...]

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Simple, but clever

August 16th, 2010 1 Comment

The agency for McDonald’s in Canada planted sleeping people underneath subway posters advertising free coffee giveaways.  Having been in enough subways in New York, I don’t know why they’d need to pay anyone, but I love this simple, but clever positioning.

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Fruit is core to brand marketing

August 13th, 2010 No Comments

The “Fruits” from Fruit of the Loom’s have been at the core of the brand (Yes, I’m cracking myself up) since the 1980s, and they’re still going strong, treating us to their comedic talents and formidable music videos.  There’s a new one, titled “Comfortably” (from The Richards Group in Dallas) that you’re sure to see.  There’s no denying these [...]

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A Salary Gap between men & women? Oh please…

August 11th, 2010 No Comments

I recently read this great article on BNet written by Penelope Trunk about Women in business and salaries.  Wanted to post it in its entirety. It is absolutely ridiculous that the White House recently announced an initiative to pass the Paycheck Fairness Act to help women during this lousy economy. First of all, it’s already [...]

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Sleepaway Camp Blues

August 9th, 2010 2 Comments

Casey’s back from camp.  No contact with Tim or I for a week.  The “blues” were not hers, they were mine.  She’s a happy, independent kid…She had a blast!  It got me thinking.  From the moment a child is born, they are growing up and away from you.  It’s critically important to allow separation and discovery along [...]

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