Marketing, Motherhood, and Mayhem

Entries from October 29th, 2010

LeBron’s Courageous Choice?

October 29th, 2010 No Comments

Nike Inc.’s latest marketing campaign probably won’t be “Hot in Cleveland”. Nike just released a 90-second film created by one of my favorite agencys Wieden & Kennedy in which LeBron James poses a series of rhetorical questions about his decision this summer to blow off his hometown Cleveland Cavaliers and sign with the Miami Heat.   [...]


Alcoholic Energy Drink Sends Kids to Hospital

October 27th, 2010 No Comments

Heard some crazy stories about some of the Homecoming festivities.   Some good kids making bad decisions.  Scares the crap out of me.  As parents we can only hope the values we’ve instilled in our children will protect them and they can fight against the peer pressure that is the constant companion of a teenager.  I just [...]


Social Media can BITE back on Bad Customer Service

October 25th, 2010 1 Comment

“Back in the Day” if a consumer had a bad experience with a brand they might tell a friend who might tell a friend and that poor experience might be shared with a dozen people.  Today is vastly different.  Each and everytime a brand deals with an unhappy consumer, they run the risk of the [...]


Political Correctness is OUT OF CONTROL

October 22nd, 2010 No Comments

I don’t feel this is the proper forum for me to spout my political beliefs.  And, just because I embedded an O’Reilly video, don’t think I agree with everything he rants on about.  Some I do, some I don’t.  I do, however, feel a grave injustice was done this week.  Freedom of Speech is one of [...]


Political Advertising is generally too Negative

October 20th, 2010 No Comments

I’m growing very weary of the negative political ads that have taken over the radio and TV airwaves. If you ask almost anyone, they say they’re against negative political ads. Most call them “attack ads.”  No one likes them, yet, every election we see and hear more and more of these ads.  They must be [...]


Simple tips for using the internet to market your business

October 18th, 2010 No Comments

So, you’ve heard about Facebook, you even have an account to stay in touch with your kids and your high school buddies.  Not so sure if your should “Tweet” or use banner ads or pre-rolls?  It just gets so confusing!   But, since there’s such a buzz about it, how do you successfully use the internet [...]


As the world watched

October 15th, 2010 No Comments

As the world watched with nervous anticipation, Chile’s trapped miners were shuttled up a narrow tube to freedom this week.  For 68 days, much of the world’s thoughts and prayers were with these 33 men who were trapped 2,000 feet below the surface.  This meticulously planned rescue operation ended the longest underground entrapment in human [...]


Microsoft launches customized tag in Tampa Bay area

October 13th, 2010 1 Comment

Microsoft has created an unusual customized tag for a Tampa area community.  You’ll notice a colorful poster in the store fronts throughout Main Street in Lakewood Ranch. These businesses can be tagged using bar codes.  Microsoft teamed up with Lakewood Ranch and its 600 businesses to become the first place in America to be tagged. By downloading [...]


Conan’s Blimp Great example of viral media

October 11th, 2010 No Comments

All October long, TBS will be flying a bright orange blimp all along the East Coast to promote Conan O’Brien’s new show.  Conan’s got a blimp, and he’s sending it joyriding over the east coast all October long. If you see it airborne near you, check in to it via Foursquare and get the badge!  [...]


Your Business Culture is your Brand

October 8th, 2010 No Comments

It’s pretty obvious that I love great creative.  I feel that our society is so inundated by messages it takes something special to cut through the clutter.  It’s pretty obvious I love social media.  It’s the new “word of mouth”.  A viral message that just gets to more potential consumers quicker than the old “word [...]