Marketing, Motherhood, and Mayhem

Entries from December 20th, 2010

Memorable Tv Commercials

December 20th, 2010 No Comments

Christmas Holidays and we start thinking about the past year and what 2011 will bring.  I wanted to share some of my most memorable TV commercials from this past year.  I think Bud Light has done a great job with this campaign.

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Brand Managers crying wee wee wee all the way to the piggy bank

December 17th, 2010 No Comments

Social media is very powerful.  Brand managers have effectively used this medium to get the most out of viral commercial videos. The following is the list of YouTube’s most watched commercials of the year.  You could likely guess most of them: Old Spice’s “Smell like a man, man” campaign was wildly successful and came out [...]

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The reason for the season

December 15th, 2010 1 Comment

A number of years ago, political correctness started making its way into the holiday greetings in retail marketing.  Some of the nation’s top retailers opted for a more generic approach, replacing the traditional “Merry Christmas” with a more general “Season’s Greetings” and “Happy Holidays” so as not to alienate non-Christian customers. I say “Bah Humbug” [...]

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Such a deal

December 13th, 2010 No Comments

I’ve never been a “coupon clipper”.  I mean, I know they save money and if I was smarter and more organized I would.  I’ve tried to save them, but then I forget about them and they end up in the black hole that I call my purse.  That’s what fascinates me about the Groupon business [...]

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Small is the new big

December 10th, 2010 No Comments

I’ve always ben a fan of “small”.  Being 5’2” tall, I’ve always rooted for the little guys.  In a digital training this week, I was enlightened to an author by the name of Seth Godin.  I love the way this man thinks… check out his blog or any of his books!  Small is the new [...]

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BMW to use Super Bowl for big launch

December 8th, 2010 No Comments

BMW is planning its biggest new vehicle launch period next year and they are planning on using the biggest stage to make the biggest impact.  BMW recently announced that it will be returning to Super Bowl advertising on February 6, with the telecast of Super Bowl XLV from Dallas, after a 10-year hiatus from the [...]

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Personal connections in Advertising

December 3rd, 2010 No Comments

Companies generally use mass media when presenting messages to the world.  The average person is exposed to more than 3,000 marketing messages a day via print, radio, television and outdoor. But only 14% of us trust advertisements, while 78% trust peer recommendations, according to research firm Nielson. So it makes sense that advertising these days [...]

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“Green” can be “Gray”

December 1st, 2010 No Comments

Everyone seems to be “Going Green” these days.  But what exactly does it mean when a company or product goes “green”?  Sometimes a lot, sometimes not so much. The term is one of those overused buzzwords in advertising today, right behind “Natural” in my opinion.  The Philadelphia Eagles have even gotten into the act and [...]

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