Marketing, Motherhood, and Mayhem

Entries from January 31st, 2011

Market for Need

January 31st, 2011 1 Comment

Every day new products are introduced, but are they really what the market is looking for?  It’s crucial to find a need or desire (rational vs emotional).  Then, aggressively seek out those propects.  Many marketers have ideas for products or services that target consumers that don’t know they want or need that product or service.   [...]


Budweiser locks up Super Bowl ads through 2014

January 26th, 2011 No Comments

I’m a big football fan, but as much as I like football, I get even more excited about the Super Bowl commercials!  I’m excited to read that Anheuser Busch will continue to bring their amazing creativity and iconic brand to the big game!  I can’t wait! Tribune News Services LOS ANGELES — Fans of the [...]


VW marketing with old time hoofers

January 24th, 2011 2 Comments

I’m not sure how many potential consumers under the age of 50 know who these two fellas are in the back seat.  I understand VW was trying to illustrate all the extra leg room they have and they did, but unsure of who they were targeting with this TV commercial.


Dads bringing home the groceries

January 21st, 2011 No Comments

I do the grocery shopping in our family.  Yes, my husband will gladly swing by for a few things, but I do the bulk of the shopping.  Therefore, I found the following article interesting and a telling testament to our times.  Wake up marketers. BATAVIA, Ohio ( — Mom is losing ground to Dad in the grocery [...]


Can we handle more Starbucks?

January 19th, 2011 No Comments

My husband loves Starbucks.  I’m not a big coffee drinker but as a marketer, I’m a big fan of the brand.  Our 15 year old daughter loves it as does her friends. Her favorite is a Vanilla Bean Frappuccino with a carmel and chocolate drizzle.  It’s just a yummy, over-priced milk shake.  But, Starbucks has [...]


Leave your mark

January 14th, 2011 No Comments

One of my favorite figures in the world of sports is Arnold Palmer.  Not for his accomplishments on the golf course which are substantial, but for how he treats other people on and off the course.  His “brand” is huge from equipment to apparel to his favorite drink (iced tea and lemonade) which is now [...]


Negotiations Tips from a Pro

January 12th, 2011 2 Comments

Most people cringe at the thought of negotiations although they are part of business and everyday life.  Check out these great points made by Stuart Diamond, professor of a famed negotiation class at UPenn’s Wharton School, and author of the new book Getting More:  How to Negotiate to Achieve Your Goals in the Real World.. [...]


Managing Change

January 10th, 2011 No Comments

It’s a new year and a maybe it’s time to take a good look at your business.  But before you go off on a tangent, are all the employees of your company unified?  Does your business have a unified mission, vision and value statement? If not, I recommend you pull together your employees with a [...]


Cyberworld Bad Guys are out there

January 7th, 2011 No Comments

In today’s age of cyber-world, we must all be cognizant of protecting our personal information.  Recently read an interesting article in the Chicago Tribune about what the hot spots are going to be for cybercriminals in 2011.  I’m a big fan of social media, but we must all continue to be on the watch cause [...]


Business Blunders 2010

January 5th, 2011 No Comments

One thing you can count on the beginning and end of every NEW YEAR… “LISTS”.   Lists of best dressed, worst dressed, sexiest  man, richest woman.  I just want to share my list of what I feel are some of the stupidest blunders of 2010.  I’m keeping it to my top three so as not to bore [...]