Marketing, Motherhood, and Mayhem

Entries from February 28th, 2011

Advertising 101: Top 10 Reasons to Advertise

February 28th, 2011 1 Comment

1. Advertising establishes contact. Advertising is a preferred method for introducing people to products and services. Advertising cultivates new prospects and builds awareness. 2. Advertising builds preference. Advertising is a proven means of raising a brand’s reputation and preference level among customers. Brand preference is directly affected by investing in advertising. 3. Advertising educates and [...]


Fashion doesn’t wait

February 25th, 2011 3 Comments

I don’t shop at JCPenney.  My family did when we were kids, but I haven’t walked into one in years.  Although I’m not a big shopper, as an adult I am drawn to other retailers like Nordstroms and Dillards.  But I am aware that JC Penney did an integrated marketing campaign for the 2010 Back-to-School [...]


Retailers tap into iPad, hoping device will help you buy

February 23rd, 2011 No Comments

At a time when shopping has lost most of its glamour, the star power of Apple’s iPad has retailers’ hearts beating faster. Merchants from Gucci to J.C. Penney are experimenting with ways to use electronic tablets in their stores to boost sales and dazzle jaded shoppers. No retailer has the formula quite figured out yet, [...]


12 Simple Ways to Make Every Day Fun

February 21st, 2011 No Comments

Okay, I’m on a fun kick, but wanted to share some great tips for making your kid’s day special.  All it takes is a little imagination. No matter what your budget, you can put a smile on your kids’ faces with just a few small surprises. 1.Tuck a few new pencils in your kids’ pencil [...]


A guy I sometimes think about

February 18th, 2011 No Comments

There’s a guy I think about from time to time and I never knew his name.  In fact, I know nothing about him.  We never had a conversation, but I don’t think I’ll ever forget his smiling face.   You see, he chose to do things a little different than what was expected in his position [...]


I found this tasteless

February 16th, 2011 1 Comment

I have a sense of humor, but for some reason this spot which many people love rubbed me wrong.  I know… it’s tongue in cheek,taking a stab at focus groups and will have good recall.  Maybe it’s because I live in Florida and are aware of many cases whereby people have actually been eaten by [...]


This warms my heart

February 14th, 2011 1 Comment

I am thrilled with people or organizations that come up with creative and innovative solutions to challenges.   With the increasing importance of compression only or “hands only” CPR in many cardiac emergencies, the American Red Cross recently announced an initiative to educate 5 million people in 2011 about the use of this potentially lifesaving technique.  [...]


Ford plans to capitalize on power of mobile marketing

February 11th, 2011 No Comments

Just read on Mobile Marketing Watch that Ford has announced that mobile marketing will be the cornerstone of its 2011 vehicle advertising.  According to Mobile Marketing Watch, Jim Farley, Chief Marketing Executive at Ford, told those gathers at the Auto Show pre-opening revue in Chicago that the only media that grew in 2009 and 2010 [...]


Super Bowl Sweetie

February 9th, 2011 No Comments

Great year for Super Bowl commercials.  I won’t bore you with my opinion on each and every one, just share one that makes me smile everytime I look at it.  Could be the Mom in me, but I don’t think anyone with a heart can resist a tiny Darth Vader.  And when it’s done, you don’t [...]


Frequency sells

February 7th, 2011 No Comments

Networking in the community and building referrals is essential to the success of any business.  Even as a big fan of media, there is nothing more powerful than what people say about you or your product “word of mouth”.   However, advertising and marketing must also be a part of your mix. Many people think that [...]