Marketing, Motherhood, and Mayhem

Entries from March 7th, 2011

Marketing your Brand has changed with the Internet

March 7th, 2011 No Comments

In the past, companies used advertising and mass media to spout their features and benefits to potential customers rather than to engage in a dialogue with them. The proliferation of the internet now allows brands to communicate on a more one-to-one basis with consumers. Groups of like-minded people are able to congregate around common interests, [...]

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“The ear long remembers …what the eyes soon forget”

March 4th, 2011 No Comments

“The ear long remembers …what the eyes soon forget” – Quote by Roy H. Williams, Wizard of Ads Just read some fantastic positioning about Branding from The Wizard of Ads In psychological terms, branding is the implantation of an associative memory into the mind.  Roy H. Williams, the incredibly successful Wizard of Ads has identified three keys [...]

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AT&T Takes Next Step in Mobile Marketing

March 2nd, 2011 No Comments

AT&T is getting into the mobile marketing space in a big way with the launch of its new ShopAlerts location-based advertising service.  The initiative is the first time a major U.S. operator has introduced a large-scale location-based marketing program. Consumers can opt-in to receive text messages in a variety of ways—at the store, online, via [...]

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