Marketing, Motherhood, and Mayhem

Entries from May 30th, 2011

No, Freedom isn’t Free

May 30th, 2011 No Comments

I watched the flag pass by one day. It fluttered in the breeze. A young Marine saluted it, and then he stood at ease. I looked at him in uniform So young, so tall, so proud, He’d stand out in any crowd. I thought how many men like him Had fallen through the years. How [...]


Modern Mom More Than “… A Regular Woman”

May 27th, 2011 No Comments

According to a recent Nielsen Company study, 34% of American households are home to kids under 18, and modern moms wear many hats and play many roles.  These moms are 19% more likely than the general population to engage in social networking, and even more likely to become a fan or follow a brand (31% [...]


You must Believe in order to sell anything

May 25th, 2011 No Comments

If you don’t believe in… Yourself The organization that you represent, its team, products and services The market that you are selling in; move on and find something you do believe in How could you convince anyone else to believe in something that you yourself don’t believe in?


Staying Connected today

May 18th, 2011 No Comments

Today more than ever before, we are in a 24/7 social world.  What’s the best approach to managing business communication?   In order to be successful with social networking it is crucial to understand: The more people you and your brand are connected to, the more doors will be opened. The better your network understands what a [...]


Shark Tank Teaching Tool

May 13th, 2011 No Comments

One of the shows that we DVR and watch as a family is Shark Tank.  Yes, some of it is exaggerated for the sake of the television audience, but there are definitely lessons to be learned.  My husband, Tim, uses it as a tool to teach business and logic to Casey.  He’ll pause it, and [...]


Stand up…your Father’s passin…

May 11th, 2011 No Comments

One of my favorite classic movies is To Kill a Mockingbird.  I sat down last weekend with Casey and watched it with her.  Atticus Finch is my hero.  A man to be admired because he always did the right thing regardless of color, social status or what the majority thought.  He tried to instill those same virtues in [...]


Just don’t ruin the brand!

May 9th, 2011 No Comments

I had a meeting with a client last week that has product that has an exclusive partnership with a major iconic brand.  The name of this iconic brand is all that is represented to the consumer. During her initial discussions with this brand, she asked them what she would need to exceed in sales and to be [...]


HBO is going mobile!

May 4th, 2011 No Comments

It’s no great surprise that television viewing habits have changed dramatically in the last decade.  DVR has changed the way that I watch my favorite shows.  Mobile devices have dramatically altered when viewers catch their favorite shows.  So, Pay TV Network HBO is going mobile!  On Monday, HBO began offering its subscribers access to watch [...]