Marketing, Motherhood, and Mayhem

Entries from June 30th, 2011

Future of Internet Marketing

June 30th, 2011 No Comments

Google CEO Eric Schmidt has outlined his vision for the future of search – saying it will allow internet marketing to offer “very, very targeted advertising”. Schmidt told delegates at the Cannes Lion event that mobile phones were Google’s next focus. He said pay-per-click search could have a huge contribution to the mobile market – [...]


Don’t take your gifts for granted

June 28th, 2011 No Comments

Casey just finished her volleyball Club season.  We were lucky enough during our tournament in Denver to witness the USA and China Paralympics sitting volleyball teams play a match.  These extraodinary athletes compete sitting down and scooting themselves around on their bottoms.  Paralympic volleyball follows the same rules as its non-disabled counterpart with a few modifications to [...]


Creative Marketing

June 24th, 2011 1 Comment

I really appreciate great creative and the following illustrates just a few clever examples that catch the eye and get people talking.   Be clever, but tru to your message.


What’s your programming?

June 22nd, 2011 No Comments

I’ve been in the radio industry for nearly twenty years.  Programming is crucial to the success of the industry.  Without good programming, there won’t be listeners and therefore no radio sold and therefore, no radio. But every marketer is a programmer. We all have to decide what to post next, what to point to next, [...]


Should Companies Be Fined For Bad Service?

June 17th, 2011 1 Comment

LOVE this by Christopher Elliott of Bnet  That’s the intriguing question raised today in Spain, where the government is considering punishing its phone companies for failing to meet minimum customer service standards. Spain’s telecoms reportedly have a reputation for poor customer service. Complaints like overcharging, high-pressure sales tactics and technical problems are said to be [...]


Who is putting up the barriers?

June 13th, 2011 No Comments

  You don’t know what to do You don’t know how to do it You don’t have the money or the authority to do it You are scared you’ll fail. Once you figure out what is holding you back, then it’s far easier to figure out how to go over, around or through the barrier.


Father’s Day Idea (Ideal for Mother’s Day too)

June 10th, 2011 6 Comments

A friend of mine writes a letter to each of his kids on Father’s Day.  The letters can include a reflection of things that happened over the last year and how much that child is loved.  I love it!  Young children may not get it right away, but as they look back at letters over [...]


Brandz Top 100 Most valuable Global Brands 2011

June 7th, 2011 No Comments

What is a brand worth? Marketers and business directors all want to understand the financial significance of consumer preference for one brand over another.  According to the annual BrandZ global valuation ranking by Millward Brown, household brands such as Apple, McDonald’s and Coca-Cola are literally worth billions.  Apple comes in at #1 globally ahead of [...]



June 3rd, 2011 No Comments

Be human and ENGAGE your fans.  There’s a difference between talking to them and AT them.  Engaging them starts a conversation. Know what you want and know who YOU are – be authentic and transparent.  Your brand really has a chance to show fans more than “information” on Facebook. Listen and respond – never stop [...]