Marketing, Motherhood, and Mayhem

Entries Tagged as 'Lead Generation'

What’s your benefit on Facebook?

July 10th, 2012 No Comments

Social media experts say companies need to see Facebook less as a retailing tool than as brand advertising — creating word-of-mouth advocacy and affinity for brands. If you are going to use Facebook for your business, have a Purpose.  Have an offering.  If it’s just a sales message, you will evenutally be “hidden” or “unfriended”.  [...]

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Information is key

July 19th, 2011 No Comments

In today’s world, information is easily accessible.  You don’t know the answer?  Google it?  There’s no excuse for not being informed. I’m blown away when someone enters new territory without doing a bit of research. Consider the knucklehead saleperson who makes a call without checking out their prospect.  Or someone who goes on vacation to a [...]

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Who is putting up the barriers?

June 13th, 2011 No Comments

  You don’t know what to do You don’t know how to do it You don’t have the money or the authority to do it You are scared you’ll fail. Once you figure out what is holding you back, then it’s far easier to figure out how to go over, around or through the barrier.

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WANT TO BE LIKEABLE ON FACEBOOK?

June 3rd, 2011 No Comments

Be human and ENGAGE your fans.  There’s a difference between talking to them and AT them.  Engaging them starts a conversation. Know what you want and know who YOU are – be authentic and transparent.  Your brand really has a chance to show fans more than “information” on Facebook. Listen and respond – never stop [...]

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Shark Tank Teaching Tool

May 13th, 2011 No Comments

One of the shows that we DVR and watch as a family is Shark Tank.  Yes, some of it is exaggerated for the sake of the television audience, but there are definitely lessons to be learned.  My husband, Tim, uses it as a tool to teach business and logic to Casey.  He’ll pause it, and [...]

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Advertising 101: Top 10 Reasons to Advertise

February 28th, 2011 1 Comment

1. Advertising establishes contact. Advertising is a preferred method for introducing people to products and services. Advertising cultivates new prospects and builds awareness. 2. Advertising builds preference. Advertising is a proven means of raising a brand’s reputation and preference level among customers. Brand preference is directly affected by investing in advertising. 3. Advertising educates and [...]

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You need the right tools

February 4th, 2011 1 Comment

I like this clever tv commercial for H&R Block a lot.  I haven’t seen statistics yet, but I assume the recall will be very high and the visual is a good illustration for H&R Block’s message. I also think the overall message is important.  To do a job well, you need the right tools and [...]

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How much is $50 really worth?

November 17th, 2010 1 Comment

My good friend Krista recently had an experience with a Garage Door company.  Her garage door opener wasn’t connecting when the button was pushed.  She called the company who installed it and customer service should have handled it this way.  “Thank you for calling Mrs. P, what problem are you having?”  “Okay, would you do me a favor [...]

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Allstate’s Tailgate Tour

November 12th, 2010 1 Comment

I recently experienced the Allstate Tailgate Tour at a college football game.  I appreciate when a company selects another brand to align themselves with and they fully integrate into every possible marketing opportunity; on-air, online and on-site.  Allstate has done that with college football.  If you’re a fan like I am of college football, you’ve [...]

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Building Relationships One Smile at a Time

November 1st, 2010 No Comments

I like people.   I’ve always liked people.  Lots of different people.  I don’t know where I get it from, but I know I’ve passed it on to my daughter.  We’re both what many call “A People Person”. It’s helped me a great deal in business.  Business success is all about relationships. One of my favorite [...]

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