Marketing, Motherhood, and Mayhem

Entries Tagged as 'Marketing'

Falling only makes you stronger….

January 10th, 2014 No Comments

P&G’s commercial tugs at the heart strings of Moms (and Dads) everywhere as we look forward to the upcoming Winter Olympics in February.  We’ve all picked our kids up from a fall on the ice, the neighborhood sidewalk or the volleyball court.  That’s what we do as parents.  It sometimes breaks our hearts,  but we all know [...]

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Creepy Old Spice Commercial is Hilarious

January 8th, 2014 No Comments

Great creative advertising is something that folks will bring up in conversation long after it’s aired.  This commercial is one of those for me.  Yes it’s creepy and funny.  But I’m confident that recall will be very high and it speaks to consumers today like the “old” Old Spice commercials used to decades ago.  Well done! [...]

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Reputation Management

August 22nd, 2013 No Comments

Today is very different than when many of us were children.  As I reflect back on my college days, I’m thankful that Social Media was not what it is today.  In today’s world, the lens of society through Social Media is everywhere.  Whether it’s a company and their product, an athlete or a young adult that is caught [...]

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How to move the Millenial Market

May 17th, 2013 No Comments

Millennials (born between 1982 and 2004) make up the first generation that actually outsizes the wealthy, but aging boomers. So why are so many senior “Marketing Minds” missing the opportunity — and their piece of $200 billion in spending power? Their habits are vastly different than many of the “Marketing Minds” that are trying to [...]

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Study Confirms Americans’ Spending up 9 Percent Since 2009

May 14th, 2013 No Comments

U.S. consumers are spending again. After a prolonged lull following the 2008 recession’s historic spending lows, consumers are now spending about nine percent more than they did just four years ago.  Gasoline, gift and healthcare spending have increased significantly, and the biggest spenders are men. These are among the findings of the new Intuit Consumer [...]

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I wanna be a Googler…

March 15th, 2013 No Comments

Okay, not really.  I love what I do at Cox Media Group, but Google really does impress me.  I was recently invited to visit the Google campus just outside of San Francisco.  What an amazing environment for promoting innovation and collaboration.  There are restaurants throughout the campus and it’s all FREE (they call it the [...]

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What’s your benefit on Facebook?

July 10th, 2012 No Comments

Social media experts say companies need to see Facebook less as a retailing tool than as brand advertising — creating word-of-mouth advocacy and affinity for brands. If you are going to use Facebook for your business, have a Purpose.  Have an offering.  If it’s just a sales message, you will evenutally be “hidden” or “unfriended”.  [...]

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Building Trust

June 26th, 2012 No Comments

Any modicum of success I’ve had professionally is because I guess people like me.  People like me because they know they can trust me.  They can trust me because I always try to do what I say I’m going to do.  I say “try” because sometimes things go wrong.  Sometimes out of my control.  When [...]

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American Red Cross makes First Aid Info Accessible

June 19th, 2012 No Comments

The American Red Cross has launched its official first aid app, putting free and simple lifesaving information right in the hands of smart phone users. This app is the first in a series to be created by the American Red Cross, the nation’s leader in first aid and emergency preparedness information. It’s also the only [...]

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Message to Graduates

June 12th, 2012 No Comments

Went to a number of Graduation parties the last couple of weekends.  Some of my very favorite young people.  The future of each one of them is very bright I have no doubt.  I read something in Roy H Williams this morning that hit home for me…  The person who achieves spectacular failure has at least [...]

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