Marketing, Motherhood, and Mayhem

Entries Tagged as 'Media'

Creepy Old Spice Commercial is Hilarious

January 8th, 2014 No Comments

Great creative advertising is something that folks will bring up in conversation long after it’s aired.  This commercial is one of those for me.  Yes it’s creepy and funny.  But I’m confident that recall will be very high and it speaks to consumers today like the “old” Old Spice commercials used to decades ago.  Well done! [...]


How to move the Millenial Market

May 17th, 2013 No Comments

Millennials (born between 1982 and 2004) make up the first generation that actually outsizes the wealthy, but aging boomers. So why are so many senior “Marketing Minds” missing the opportunity — and their piece of $200 billion in spending power? Their habits are vastly different than many of the “Marketing Minds” that are trying to [...]


Today’s Time Clock

June 6th, 2012 2 Comments

 “Back in the Day” when your parents’ or grandparents’ work day was done, it was done.  When the inbox was empty, when the forms were processed or the whistle blew, you could stop.  They didn’t take work home with them. Today, it’s never done.  There’s always one more tweet to make, FB post to write, [...]


What’s lighting the world? Digital

October 25th, 2011 1 Comment

It really wasn’t that long ago we were stumbling around in the dark ages. ..whether looking for information, looking for clients or looking for relationships or long lost friends.           Our kids today can’t even fathom not being able to just grab their smart phone to find the answer to the most mundane trivia or reach out [...]


This is a devil of a commercial

August 30th, 2011 No Comments

Could you have guessed what this commercial is for?  It’s fantastic and completely captivating!  You may not have been able to guess, but you won’t forget it!


Mirror Mirror on the Wall

August 4th, 2011 No Comments

How often do you really take a look at yourself and your business?  Are you making an effort to learn about your habits, relationships and strengths? Are you finding out what’s driving traffic to your website? Or why you didn’t get that promotion? Today, we have more ways than ever before for “taking a look”.  Research, social media, [...]


Above the Fold…hasn’t changed with new technology

July 29th, 2011 No Comments

I bought media back in the 80′s.  It was drilled into me that when purchasing newspaper, there were clear advantages to being “above the fold”.  The same apparently holds true today with our new technology. According to new research released this week by Casale Media, above-the-fold ad placements displayed within the first screen of a user’s [...]


Nice Try – Dad

July 6th, 2011 No Comments

Love love love this commercial from VW.  Clever way of presenting their back up camera feature that will have great recall because it’s so relatable.  Great job VW!


Future of Internet Marketing

June 30th, 2011 No Comments

Google CEO Eric Schmidt has outlined his vision for the future of search – saying it will allow internet marketing to offer “very, very targeted advertising”. Schmidt told delegates at the Cannes Lion event that mobile phones were Google’s next focus. He said pay-per-click search could have a huge contribution to the mobile market – [...]


Creative Marketing

June 24th, 2011 1 Comment

I really appreciate great creative and the following illustrates just a few clever examples that catch the eye and get people talking.   Be clever, but tru to your message.