It really wasn’t that long ago we were stumbling around in the dark ages. ..whether looking for information, looking for clients or looking for relationships or long lost friends. Our kids today can’t even fathom not being able to just grab their smart phone to find the answer to the most mundane trivia or reach out [...]
Entries Tagged as 'Media'
This is a devil of a commercial
August 30th, 2011 No Comments
Could you have guessed what this commercial is for? It’s fantastic and completely captivating! You may not have been able to guess, but you won’t forget it!
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Mirror Mirror on the Wall
August 4th, 2011 No Comments
How often do you really take a look at yourself and your business? Are you making an effort to learn about your habits, relationships and strengths? Are you finding out what’s driving traffic to your website? Or why you didn’t get that promotion? Today, we have more ways than ever before for “taking a look”. Research, social media, [...]
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Above the Fold…hasn’t changed with new technology
July 29th, 2011 No Comments
I bought media back in the 80′s. It was drilled into me that when purchasing newspaper, there were clear advantages to being “above the fold”. The same apparently holds true today with our new technology. According to new research released this week by Casale Media, above-the-fold ad placements displayed within the first screen of a user’s [...]
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Nice Try – Dad
July 6th, 2011 No Comments
Love love love this commercial from VW. Clever way of presenting their back up camera feature that will have great recall because it’s so relatable. Great job VW!
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Future of Internet Marketing
June 30th, 2011 No Comments
Google CEO Eric Schmidt has outlined his vision for the future of search – saying it will allow internet marketing to offer “very, very targeted advertising”. Schmidt told delegates at the Cannes Lion event that mobile phones were Google’s next focus. He said pay-per-click search could have a huge contribution to the mobile market – [...]
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Creative Marketing
June 24th, 2011 1 Comment
I really appreciate great creative and the following illustrates just a few clever examples that catch the eye and get people talking. Be clever, but tru to your message.
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What’s your programming?
June 22nd, 2011 No Comments
I’ve been in the radio industry for nearly twenty years. Programming is crucial to the success of the industry. Without good programming, there won’t be listeners and therefore no radio sold and therefore, no radio. But every marketer is a programmer. We all have to decide what to post next, what to point to next, [...]
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Should Companies Be Fined For Bad Service?
June 17th, 2011 1 Comment
LOVE this by Christopher Elliott of Bnet That’s the intriguing question raised today in Spain, where the government is considering punishing its phone companies for failing to meet minimum customer service standards. Spain’s telecoms reportedly have a reputation for poor customer service. Complaints like overcharging, high-pressure sales tactics and technical problems are said to be [...]
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Modern Mom More Than “… A Regular Woman”
May 27th, 2011 No Comments
According to a recent Nielsen Company study, 34% of American households are home to kids under 18, and modern moms wear many hats and play many roles. These moms are 19% more likely than the general population to engage in social networking, and even more likely to become a fan or follow a brand (31% [...]
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