Marketing, Motherhood, and Mayhem

Entries Tagged as 'Media'

What’s your programming?

June 22nd, 2011 No Comments

I’ve been in the radio industry for nearly twenty years.  Programming is crucial to the success of the industry.  Without good programming, there won’t be listeners and therefore no radio sold and therefore, no radio. But every marketer is a programmer. We all have to decide what to post next, what to point to next, [...]

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Should Companies Be Fined For Bad Service?

June 17th, 2011 1 Comment

LOVE this by Christopher Elliott of Bnet  That’s the intriguing question raised today in Spain, where the government is considering punishing its phone companies for failing to meet minimum customer service standards. Spain’s telecoms reportedly have a reputation for poor customer service. Complaints like overcharging, high-pressure sales tactics and technical problems are said to be [...]

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Modern Mom More Than “… A Regular Woman”

May 27th, 2011 No Comments

According to a recent Nielsen Company study, 34% of American households are home to kids under 18, and modern moms wear many hats and play many roles.  These moms are 19% more likely than the general population to engage in social networking, and even more likely to become a fan or follow a brand (31% [...]

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HBO is going mobile!

May 4th, 2011 No Comments

It’s no great surprise that television viewing habits have changed dramatically in the last decade.  DVR has changed the way that I watch my favorite shows.  Mobile devices have dramatically altered when viewers catch their favorite shows.  So, Pay TV Network HBO is going mobile!  On Monday, HBO began offering its subscribers access to watch [...]

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“The ear long remembers …what the eyes soon forget”

March 4th, 2011 No Comments

“The ear long remembers …what the eyes soon forget” – Quote by Roy H. Williams, Wizard of Ads Just read some fantastic positioning about Branding from The Wizard of Ads In psychological terms, branding is the implantation of an associative memory into the mind.  Roy H. Williams, the incredibly successful Wizard of Ads has identified three keys [...]

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AT&T Takes Next Step in Mobile Marketing

March 2nd, 2011 No Comments

AT&T is getting into the mobile marketing space in a big way with the launch of its new ShopAlerts location-based advertising service.  The initiative is the first time a major U.S. operator has introduced a large-scale location-based marketing program. Consumers can opt-in to receive text messages in a variety of ways—at the store, online, via [...]

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Frequency sells

February 7th, 2011 No Comments

Networking in the community and building referrals is essential to the success of any business.  Even as a big fan of media, there is nothing more powerful than what people say about you or your product “word of mouth”.   However, advertising and marketing must also be a part of your mix. Many people think that [...]

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Budweiser locks up Super Bowl ads through 2014

January 26th, 2011 No Comments

I’m a big football fan, but as much as I like football, I get even more excited about the Super Bowl commercials!  I’m excited to read that Anheuser Busch will continue to bring their amazing creativity and iconic brand to the big game!  I can’t wait! Tribune News Services LOS ANGELES — Fans of the [...]

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Cyberworld Bad Guys are out there

January 7th, 2011 No Comments

In today’s age of cyber-world, we must all be cognizant of protecting our personal information.  Recently read an interesting article in the Chicago Tribune about what the hot spots are going to be for cybercriminals in 2011.  I’m a big fan of social media, but we must all continue to be on the watch cause [...]

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Political Correctness is OUT OF CONTROL

October 22nd, 2010 No Comments

I don’t feel this is the proper forum for me to spout my political beliefs.  And, just because I embedded an O’Reilly video, don’t think I agree with everything he rants on about.  Some I do, some I don’t.  I do, however, feel a grave injustice was done this week.  Freedom of Speech is one of [...]

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