“The ear long remembers …what the eyes soon forget” – Quote by Roy H. Williams, Wizard of Ads Just read some fantastic positioning about Branding from The Wizard of Ads In psychological terms, branding is the implantation of an associative memory into the mind.  Roy H. Williams, the incredibly successful Wizard of Ads has identified three keys [...]

Networking in the community and building referrals is essential to the success of any business.  Even as a big fan of media, there is nothing more powerful than what people say about you or your product “word of mouth”.   However, advertising and marketing must also be a part of your mix. Many people think that [...]

I’m a big football fan, but as much as I like football, I get even more excited about the Super Bowl commercials!  I’m excited to read that Anheuser Busch will continue to bring their amazing creativity and iconic brand to the big game!  I can’t wait! Tribune News Services LOS ANGELES — Fans of the [...]

I’m growing very weary of the negative political ads that have taken over the radio and TV airwaves. If you ask almost anyone, they say they’re against negative political ads. Most call them “attack ads.”  No one likes them, yet, every election we see and hear more and more of these ads.  They must be [...]