Three-dimensional mobile advertising is on its way! I just read that hundreds of millions of Chinese are already all over this new technology and an acquisition announced last week is betting that we Americans will be getting into it too. Three-dimensional ads, in which users explore a marketing space by “touching” objects within it is a specialty of [...]
Entries Tagged as 'Social Media'
What’s lighting the world? Digital
October 25th, 2011 1 Comment
It really wasn’t that long ago we were stumbling around in the dark ages. ..whether looking for information, looking for clients or looking for relationships or long lost friends. Our kids today can’t even fathom not being able to just grab their smart phone to find the answer to the most mundane trivia or reach out [...]
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Facebook Growing in the U.S., But Google, Yahoo and Microsoft Are Still Bigger
September 6th, 2011 No Comments
Depending on what numbers you trust, how you’re counting, the market and the period of time you’re looking at, Facebook is already the most popular site on the web. On average though, in the U.S. at least, it’s still behind the big three: Google, Yahoo and Microsoft. It’s growing though, according to the latest comScore [...]
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Back to School Consumer Trends
August 17th, 2011 No Comments
Though many kids have only had a few weeks to enjoy the summer sun, parents are already checking retailers’ weekly advertisements, websites and social media to find the best deals. It’s back-to-school time, and the National Retail Federation’s latest Back-to-School and College surveys, conducted by BIGresearch, feature an in-depth look at current consumer trends. Here [...]
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Mirror Mirror on the Wall
August 4th, 2011 No Comments
How often do you really take a look at yourself and your business? Are you making an effort to learn about your habits, relationships and strengths? Are you finding out what’s driving traffic to your website? Or why you didn’t get that promotion? Today, we have more ways than ever before for “taking a look”. Research, social media, [...]
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Information is key
July 19th, 2011 No Comments
In today’s world, information is easily accessible. You don’t know the answer? Google it? There’s no excuse for not being informed. I’m blown away when someone enters new territory without doing a bit of research. Consider the knucklehead saleperson who makes a call without checking out their prospect. Or someone who goes on vacation to a [...]
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Smartphones Reach Key Milestone; Now Owned by 1 in 3 Americans
July 14th, 2011 No Comments
For the three-month average period ending in May, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8 percent of U.S. mobile subscribers, followed by LG with 21.1 percent share and Motorola with 15.1 percent share. Apple strengthened its position at #4 with 8.7 percent [...]
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Facebook Popular for Retail Promotions
July 12th, 2011 1 Comment
According to the Compete quarterly Online Shopper Intelligence Study, online consumers are now using retailers’ Facebook pages as online circulars to engage with brands online. The report says that one-quarter of consumers now visit an official Facebook page for a retailer or consumer product at least once a month, and 56% of these respondents say [...]
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Future of Internet Marketing
June 30th, 2011 No Comments
Google CEO Eric Schmidt has outlined his vision for the future of search – saying it will allow internet marketing to offer “very, very targeted advertising”. Schmidt told delegates at the Cannes Lion event that mobile phones were Google’s next focus. He said pay-per-click search could have a huge contribution to the mobile market – [...]
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What’s your programming?
June 22nd, 2011 No Comments
I’ve been in the radio industry for nearly twenty years. Programming is crucial to the success of the industry. Without good programming, there won’t be listeners and therefore no radio sold and therefore, no radio. But every marketer is a programmer. We all have to decide what to post next, what to point to next, [...]
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