Marketing, Motherhood, and Mayhem

Entries Tagged as 'Social Media'

Reputation Management

August 22nd, 2013 No Comments

Today is very different than when many of us were children.  As I reflect back on my college days, I’m thankful that Social Media was not what it is today.  In today’s world, the lens of society through Social Media is everywhere.  Whether it’s a company and their product, an athlete or a young adult that is caught [...]

Tags:

How to move the Millenial Market

May 17th, 2013 No Comments

Millennials (born between 1982 and 2004) make up the first generation that actually outsizes the wealthy, but aging boomers. So why are so many senior “Marketing Minds” missing the opportunity — and their piece of $200 billion in spending power? Their habits are vastly different than many of the “Marketing Minds” that are trying to [...]

Tags:

I wanna be a Googler…

March 15th, 2013 No Comments

Okay, not really.  I love what I do at Cox Media Group, but Google really does impress me.  I was recently invited to visit the Google campus just outside of San Francisco.  What an amazing environment for promoting innovation and collaboration.  There are restaurants throughout the campus and it’s all FREE (they call it the [...]

Tags:

What’s your benefit on Facebook?

July 10th, 2012 No Comments

Social media experts say companies need to see Facebook less as a retailing tool than as brand advertising — creating word-of-mouth advocacy and affinity for brands. If you are going to use Facebook for your business, have a Purpose.  Have an offering.  If it’s just a sales message, you will evenutally be “hidden” or “unfriended”.  [...]

Tags:

3-D Ads coming to a phone near you!

May 15th, 2012 No Comments

Three-dimensional mobile advertising is on its way!  I just read that hundreds of millions of Chinese are already all over this new technology and an acquisition announced last week is betting that we Americans will be getting into it too. Three-dimensional ads, in which users explore a marketing space by “touching” objects within it is a specialty of [...]

Tags:

What’s lighting the world? Digital

October 25th, 2011 1 Comment

It really wasn’t that long ago we were stumbling around in the dark ages. ..whether looking for information, looking for clients or looking for relationships or long lost friends.           Our kids today can’t even fathom not being able to just grab their smart phone to find the answer to the most mundane trivia or reach out [...]

Tags:

Facebook Growing in the U.S., But Google, Yahoo and Microsoft Are Still Bigger

September 6th, 2011 No Comments

Depending on what numbers you trust, how you’re counting, the market and the period of time you’re looking at, Facebook is already the most popular site on the web. On average though, in the U.S. at least, it’s still behind the big three: Google, Yahoo and Microsoft. It’s growing though, according to the latest comScore [...]

Tags:

Back to School Consumer Trends

August 17th, 2011 No Comments

Though many kids have only had a few weeks to enjoy the summer sun, parents are already checking retailers’ weekly advertisements, websites and social media to find the best deals. It’s back-to-school time, and the National Retail Federation’s latest Back-to-School and College surveys, conducted by BIGresearch, feature an in-depth look at current consumer trends. Here [...]

Tags:

Mirror Mirror on the Wall

August 4th, 2011 No Comments

How often do you really take a look at yourself and your business?  Are you making an effort to learn about your habits, relationships and strengths? Are you finding out what’s driving traffic to your website? Or why you didn’t get that promotion? Today, we have more ways than ever before for “taking a look”.  Research, social media, [...]

Tags:

Information is key

July 19th, 2011 No Comments

In today’s world, information is easily accessible.  You don’t know the answer?  Google it?  There’s no excuse for not being informed. I’m blown away when someone enters new territory without doing a bit of research. Consider the knucklehead saleperson who makes a call without checking out their prospect.  Or someone who goes on vacation to a [...]

Tags: