Be human and ENGAGE your fans. There’s a difference between talking to them and AT them. Engaging them starts a conversation. Know what you want and know who YOU are – be authentic and transparent. Your brand really has a chance to show fans more than “information” on Facebook. Listen and respond – never stop [...]
Entries Tagged as 'Social Media'
Modern Mom More Than “… A Regular Woman”
May 27th, 2011 No Comments
According to a recent Nielsen Company study, 34% of American households are home to kids under 18, and modern moms wear many hats and play many roles. These moms are 19% more likely than the general population to engage in social networking, and even more likely to become a fan or follow a brand (31% [...]
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Staying Connected today
May 18th, 2011 No Comments
Today more than ever before, we are in a 24/7 social world. What’s the best approach to managing business communication? In order to be successful with social networking it is crucial to understand: The more people you and your brand are connected to, the more doors will be opened. The better your network understands what a [...]
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Facebook introduces real-time advertising to help marketers
April 4th, 2011 1 Comment
Businesses could use Facebook to help market their products after it was revealed the social networking site is using real-time conversations to help target advertising. The move is a significant development which could see words in statuses used to help companies with their marketing on the site. According to adage.com, Facebook has been delivering targeted [...]
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Amazon to offer cloud storage for music, videos
March 31st, 2011 No Comments
Now more options for music videos and more that can be accessed anywhere! Amazon.com Inc. is planning to start a service that would let people store music and video online and access it from various digital devices, people familiar with the matter said. The company could announce the effort as early as Tuesday, the people [...]
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Giving up Facebook
March 18th, 2011 No Comments
Casey decided to give up Facebook for Lent. I just asked her today how she felt so far. She said, “I feel like it’s a big accomplishment”. “I also think it’s healthy for me to not do it for a while. Instead of checking in on people via Facebook, now I just talk to them face [...]
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Marketing your Brand has changed with the Internet
March 7th, 2011 No Comments
In the past, companies used advertising and mass media to spout their features and benefits to potential customers rather than to engage in a dialogue with them. The proliferation of the internet now allows brands to communicate on a more one-to-one basis with consumers. Groups of like-minded people are able to congregate around common interests, [...]
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AT&T Takes Next Step in Mobile Marketing
March 2nd, 2011 No Comments
AT&T is getting into the mobile marketing space in a big way with the launch of its new ShopAlerts location-based advertising service. The initiative is the first time a major U.S. operator has introduced a large-scale location-based marketing program. Consumers can opt-in to receive text messages in a variety of ways—at the store, online, via [...]
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Fashion doesn’t wait
February 25th, 2011 No Comments
I don’t shop at JCPenney. My family did when we were kids, but I haven’t walked into one in years. Although I’m not a big shopper, as an adult I am drawn to other retailers like Nordstroms and Dillards. But I am aware that JC Penney did an integrated marketing campaign for the 2010 Back-to-School [...]
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Ford plans to capitalize on power of mobile marketing
February 11th, 2011 No Comments
Just read on Mobile Marketing Watch that Ford has announced that mobile marketing will be the cornerstone of its 2011 vehicle advertising. According to Mobile Marketing Watch, Jim Farley, Chief Marketing Executive at Ford, told those gathers at the Auto Show pre-opening revue in Chicago that the only media that grew in 2009 and 2010 [...]
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