Marketing, Motherhood, and Mayhem

Entries Tagged as 'Social Media'

Smartphones Reach Key Milestone; Now Owned by 1 in 3 Americans

July 14th, 2011 No Comments

For the three-month average period ending in May, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8 percent of U.S. mobile subscribers, followed by LG with 21.1 percent share and Motorola with 15.1 percent share. Apple strengthened its position at #4 with 8.7 percent [...]

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Facebook Popular for Retail Promotions

July 12th, 2011 2 Comments

According to the Compete quarterly Online Shopper Intelligence Study, online consumers are now using retailers’ Facebook pages as online circulars to engage with brands online. The report says that one-quarter of consumers now visit an official Facebook page for a retailer or consumer product at least once a month, and 56% of these respondents say [...]

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Future of Internet Marketing

June 30th, 2011 No Comments

Google CEO Eric Schmidt has outlined his vision for the future of search – saying it will allow internet marketing to offer “very, very targeted advertising”. Schmidt told delegates at the Cannes Lion event that mobile phones were Google’s next focus. He said pay-per-click search could have a huge contribution to the mobile market – [...]

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What’s your programming?

June 22nd, 2011 No Comments

I’ve been in the radio industry for nearly twenty years.  Programming is crucial to the success of the industry.  Without good programming, there won’t be listeners and therefore no radio sold and therefore, no radio. But every marketer is a programmer. We all have to decide what to post next, what to point to next, [...]

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WANT TO BE LIKEABLE ON FACEBOOK?

June 3rd, 2011 No Comments

Be human and ENGAGE your fans.  There’s a difference between talking to them and AT them.  Engaging them starts a conversation. Know what you want and know who YOU are – be authentic and transparent.  Your brand really has a chance to show fans more than “information” on Facebook. Listen and respond – never stop [...]

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Modern Mom More Than “… A Regular Woman”

May 27th, 2011 No Comments

According to a recent Nielsen Company study, 34% of American households are home to kids under 18, and modern moms wear many hats and play many roles.  These moms are 19% more likely than the general population to engage in social networking, and even more likely to become a fan or follow a brand (31% [...]

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Staying Connected today

May 18th, 2011 No Comments

Today more than ever before, we are in a 24/7 social world.  What’s the best approach to managing business communication?   In order to be successful with social networking it is crucial to understand: The more people you and your brand are connected to, the more doors will be opened. The better your network understands what a [...]

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Facebook introduces real-time advertising to help marketers

April 4th, 2011 1 Comment

Businesses could use Facebook to help market their products after it was revealed the social networking site is using real-time conversations to help target advertising.  The move is a significant development which could see words in statuses used to help companies with their marketing on the site.   According to adage.com, Facebook has been delivering targeted [...]

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Amazon to offer cloud storage for music, videos

March 31st, 2011 No Comments

Now more options for music videos and more that can be accessed anywhere!  Amazon.com Inc. is planning to start a service that would let people store music and video online and access it from various digital devices, people familiar with the matter said. The company could announce the effort as early as Tuesday, the people [...]

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Giving up Facebook

March 18th, 2011 No Comments

Casey decided to give up Facebook for Lent.    I just asked her today how she felt so far.  She said, “I feel like it’s a big accomplishment”.  “I also think it’s healthy for me to not do it for a while.  Instead of checking in on people via Facebook, now I just talk to them face [...]

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