Though many kids have only had a few weeks to enjoy the summer sun, parents are already checking retailers’ weekly advertisements, websites and social media to find the best deals. It’s back-to-school time, and the National Retail Federation’s latest Back-to-School and College surveys, conducted by BIGresearch, feature an in-depth look at current consumer trends. Here [...]
Entries Tagged as 'Uncategorized'
Back to School already?
August 2nd, 2011 No Comments
Seems like Summer just started, but did some Back to School Shopping last weekend. I also do my Christmas shopping early and I do my back to school shopping early…or so I thought. Many retailers and advertisers moved up the start of their sales and marketing campaigns devoted to children’s clothing, stationery, computers and other [...]
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Public prefers “Hospitals” ove “Medical Centers”
July 27th, 2011 No Comments
Marketers are always looking for a new “spin” on an old idea. A way to “re-label” an old idea to get an advantage in the consumer’s mind. According to one instance, it appears some marketers haven’t checked with those that matter…the Public. They may offer the same services, but a “hospital” offers better care than a [...]
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I don’t wanna grow old
July 22nd, 2011 1 Comment
At some point, most brands, organizations, countries and yes, people, start talking about themselves like they’re old. I’ve never really felt old, although it did enter my mind last week when I looked around a meeting and realized that everyone else was half my age. I recently found myself talking about myself like I’m getting old and I’ve [...]
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Information is key
July 19th, 2011 No Comments
In today’s world, information is easily accessible. You don’t know the answer? Google it? There’s no excuse for not being informed. I’m blown away when someone enters new territory without doing a bit of research. Consider the knucklehead saleperson who makes a call without checking out their prospect. Or someone who goes on vacation to a [...]
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Smartphones Reach Key Milestone; Now Owned by 1 in 3 Americans
July 14th, 2011 No Comments
For the three-month average period ending in May, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8 percent of U.S. mobile subscribers, followed by LG with 21.1 percent share and Motorola with 15.1 percent share. Apple strengthened its position at #4 with 8.7 percent [...]
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Facebook Popular for Retail Promotions
July 12th, 2011 1 Comment
According to the Compete quarterly Online Shopper Intelligence Study, online consumers are now using retailers’ Facebook pages as online circulars to engage with brands online. The report says that one-quarter of consumers now visit an official Facebook page for a retailer or consumer product at least once a month, and 56% of these respondents say [...]
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Make sure right choice is easy
July 8th, 2011 No Comments
According to health.com,over the past several decades Americans have steadily gotten fatter. Although our increasingly sedentary lifestyles are partly to blame, a big reason for our national weight gain is that we’re simply eating more. In the mid-2000s, government surveys show, the average American adult ate about 2,375 calories per day, nearly one-third more than [...]
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Nice Try – Dad
July 6th, 2011 No Comments
Love love love this commercial from VW. Clever way of presenting their back up camera feature that will have great recall because it’s so relatable. Great job VW!
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Future of Internet Marketing
June 30th, 2011 No Comments
Google CEO Eric Schmidt has outlined his vision for the future of search – saying it will allow internet marketing to offer “very, very targeted advertising”. Schmidt told delegates at the Cannes Lion event that mobile phones were Google’s next focus. He said pay-per-click search could have a huge contribution to the mobile market – [...]
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