Marketing, Motherhood, and Mayhem

Walmart to Go

April 27th, 2011 by Deb McLean

The name of the game today now more than ever before is convenience and the internet helps bring products right to our door. 

Wal-Mart Stores Inc. is taking on competitive threats from Amazon.com Inc. and other big online retailers by testing out home delivery of groceries.

The mammoth retailer launched a new service last Saturday in the San Jose, California area called Walmart To Go that allows customers to purchase food, health-and-beauty products, medicine and other basic household goods online and have them delivered to their doorsteps for fees starting at $5.

This is just a test and right now limited to a single market.  The results will determine if is expanded elsewhere.

Walmart.com has added a section on Walmart To Go that allows customers to see if they are eligible for delivery service based on their ZIP Codes, and offers a voucher for a free trial.

Among the selection of products for sale are Tyson grilled chicken breast strips, Horizon organic milk, large golden apples and Sara Lee whole wheat bread.

A number of other retailers, including Amazon and Sears Holdings Corp are experimenting with similar sales models, which have become common in Europe and are available in some large U.S. cities, but the business is still largely the domain of small retailers in the U.S.

I’m putting my money on Wal-Mart.

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