Marketing, Motherhood, and Mayhem

3-D Ads coming to a phone near you!

May 15th, 2012 by Deb McLean

Three-dimensional mobile advertising is on its way!  I just read that hundreds of millions of Chinese are already all over this new technology and an acquisition announced last week is betting that we Americans will be getting into it too.
Three-dimensional ads, in which users explore a marketing space by “touching” objects within it is a specialty of the Palo Alto, California-based AdJitsu—a specialty Trevor Healy, the chief executive of Amobee wants to leverage.  “Creating mobile ads with an immersive 3-D experience fundamentally changes the way people perceive ads,” Healy said in the statement released to announce the acquisition. “Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand,” With AdJitsu’s advanced 3-D technology, Amobee’s mobile ad campaigns feel like mini apps that mobile users look forward to receiving.”

Take a look at how cool this technology is!

 

Buckle your seat belts!

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