Marketing, Motherhood, and Mayhem

Fruit is core to brand marketing

August 13th, 2010 by Deb McLean

The “Fruits” from Fruit of the Loom’s have been at the core of the brand (Yes, I’m cracking myself up) since the 1980s, and they’re still going strong, treating us to their comedic talents and formidable music videos.  There’s a new one, titled “Comfortably” (from The Richards Group in Dallas) that you’re sure to see.  There’s no denying these underwear icons have held their own against rivals like Hanes (with Michael Jordan).

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