Marketing, Motherhood, and Mayhem

Automotive Industry doing away with Printed Owners Manuals

July 1st, 2010 by Deb McLean

Printed owners manuals are going away for some future automobiles including those from Ford, Chrysler and Hyundai.  I say, thank goodness, I rarely read them anyway.  Manufacturers will soon be relying on podcasts and other electronic audio and video to explain your new car features.  I’ve read that Hyundai is even planning to issue an Apple iPad to buyers of its upcoming flagship sedan, the Equus.  The new Ford Fiesta will come with a combination MP3 player and USB memory stick that’s unique to that car and will be programmed for that particular car’s combination of features and options.  Owners will be encouraged to play an orientation audio message when they drive off the lot.  We get the bulk of our information from the internet and social media and anyone under the age of 60 is pretty tech-savvy.  This is just another step by the auto industry to engage their target.  Not to mention the trees that will be saved.

I just wish they’d stop dropping off phone books on my doorstep every six months.

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