Marketing, Motherhood, and Mayhem

Because I said so…

May 23rd, 2012 by Deb McLean

I’m convinced that “Because I said so” is a response that has been around for as long as the english language.  We use it in response to “Why?” from our children.  “Why?” from our customers and “Why?” from our co-workers.  “Because I said so” is not now or has it ever been a valid answer to the age old question “Why?” 

And the question “Why?” is not asked nearly enough.

  • Why does it work this way?
  • Why is that our goal?
  • Why did you say no?
  • Why are we targeting that demographic?
  • Why are we treating people differently?
  • Why is this our policy?
  • Why don’t we enter this market?
  • Why did you change your mind?
  • Why are we having this meeting?
  • Why not?

You have a much better chance of getting buy-in from customers, co-workers and your children when they understand the “Why” for your decision.

Tags: No Comments

Leave a Comment

0 responses so far ↓

There are no comments yet...Kick things off by filling out the form below.