Marketing, Motherhood, and Mayhem

Brand Managers crying wee wee wee all the way to the piggy bank

December 17th, 2010 by Deb McLean

Social media is very powerful.  Brand managers have effectively used this medium to get the most out of viral commercial videos.

The following is the list of YouTube’s most watched commercials of the year.  You could likely guess most of them: Old Spice’s “Smell like a man, man” campaign was wildly successful and came out on top with 24.2 million views. Nike (NKE)’s World Cup epic was next, with 21.1 million. But further down there are some unexpected successes: Geico’s “Piggy” commercial online? Haven’t we all seen this little piggy crying wee wee wee all the way home enough on traditional TV?  One of my favorites Toyota’s “Swagger Wagon” rap parody also received 7.6M views.

Here’s the top 10:

  1. Old Spice “The Man Your Man Could Smell Like” (24.2M)
  2. Nike“Write the Future” (21.1M)
  3. DC Shoes“Ken Block’s Gymkhana THREE, Part 2″ (19M)
  4. Tippex“NSFW. A hunter shoots a bear” (13.1M)
  5. Gillette“Amazing Roger Federer trickshot on Gillette ad shoot” (7.7M)
  6. Toyota “Swagger Wagon (7.6M)
  7. E*Trade“New E*TRADE Baby – Girlfriend” (6.5M)
  8. Doritos “Crash The Super Bowl 2010 Winner: House Rules” (6.5M)
  9. Geico “Piggy” (6.2M)
  10. Adidas “adidas originals – Star Wars Cantina” (4.7M)

The effectiveness of these brands via this viral medium is good news for marketers on limited budgets who nonetheless want the mass audience that online video can provide.

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