Marketing, Motherhood, and Mayhem

Brandz Top 100 Most valuable Global Brands 2011

June 7th, 2011 by Deb McLean

What is a brand worth? Marketers and business directors all want to understand the financial significance of consumer preference for one brand over another. 

According to the annual BrandZ global valuation ranking by Millward Brown, household brands such as Apple, McDonald’s and Coca-Cola are literally worth billions.  Apple comes in at #1 globally ahead of iconic brands like Google, IBM, McDonalds, Microsoft and Coca Cola.

Check out the entire list at www.millwardbrown.com/Brandz

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