Marketing, Motherhood, and Mayhem

Building Trust

June 26th, 2012 by Deb McLean

Any modicum of success I’ve had professionally is because I guess people like me.  People like me because they know they can trust me.  They can trust me because I always try to do what I say I’m going to do.  I say “try” because sometimes things go wrong.  Sometimes out of my control.  When they do, I admit the mistake and make it up to them.  That builds trust.  

A reputation for being honest and trustworthy is not an outcome of one event or a single transaction. It develops over time as you maintain your set of ethical standards in small as well as big things. It’s not a sales or parenting technique, but rather it’s the person you chose to become.

My Dad taught to keep the highest standard of honesty and integrity.  It’s one of the things I admired most about how he lived his life.  I’ve tried as a Mom to pass that on to Casey and professionally maintain it as a core characteristic. 

In both areas, it pays big dividends.

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