Marketing, Motherhood, and Mayhem

Conan’s Blimp Great example of viral media

October 11th, 2010 by Deb McLean

All October long, TBS will be flying a bright orange blimp all along the East Coast to promote Conan O’Brien’s new show. 

Conan’s got a blimp, and he’s sending it joyriding over the east coast all October long. If you see it airborne near you, check in to it via Foursquare and get the badge

The blimp is being supported on the Team Coco site, which features more dirigible-themed videos, a realtime map of where you can stalk the blimp and a blimp cam. Fans can also track the blimp through @teamcoco Twitter updates and are also invited to upload their sitings to a Flickr pool.

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