Marketing, Motherhood, and Mayhem

Don’t be caught without a plan

May 25th, 2010 by Deb McLean

Anyone who knows me knows I’m a planner (my family and friends have a lot of laughs at my expense making fun of my folders and lists).  I’m not changing though, I’m convinced it’s crucial in business and in life. 

Strategic planning is necessary to lay out the overall direction of a business.  Of course, it encompasses marketing.  But it involves decision-making about production and operations, finance, human resource management and other business issues.  The objective of a strategic plan is to set the direction of a business so that the products and services it provides meet the overall business objectives.  Marketing has a key role in the process because it is the job of marketing to understand and manage the business and the field the business is playing on. 

Running a business without a plan is like going to the grocery store without a list, you’re going to buy too much of what you really don’t need.  This is true for your life outside of business as well. 

Plans change.  Goodness knows Wall Street and the economy has caused many, many adjustments for all of us, but it’s imperative you have a plan for both business and personally.

  • You should have a plan for your business, even if you’re working for someone else.
  • You should have your plan for your child’s college education.  They’re not getting any younger.
  • You should have a plan for your retirement.  You’re not getting any younger either.

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