Marketing, Motherhood, and Mayhem

Everyone wants to be popular…right?

March 11th, 2011 by Deb McLean

I am the mother of (at least in my opinion) a pretty cool kid.  But, is she popular?  I don’t know.  Is it really important?  When you think about it, some aspects that make a person or a product popular might be getting in the way.

The class clown that everyone cheers in school might appear popular, but it’s certainly getting in the way of his or her being taken seriously enough to get into college.

Same holds true in the way you first encounter someone. You can certainly be over the top and unforgettable, but what could that cost you in the long run?

There are a hundred ways you and your product can become more popular, earn more clicks, generate more comments… but make sure you’re popular for the right reasons.

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