Marketing, Motherhood, and Mayhem

Falling only makes you stronger….

January 10th, 2014 by Deb McLean

P&G’s commercial tugs at the heart strings of Moms (and Dads) everywhere as we look forward to the upcoming Winter Olympics in February.  We’ve all picked our kids up from a fall on the ice, the neighborhood sidewalk or the volleyball court.  That’s what we do as parents.  It sometimes breaks our hearts,  but we all know that when our children fall, they’ll get back up.  It’s part of living and learning. 

This campaign is classic “equity advertising” which doesn’t speak to a specific product’s benefits, but enhances an emotional tie to a company.  P&G did a beautiful job with this commercial and these positive feelings will translate to P&G’s iconic brands.

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