Marketing, Motherhood, and Mayhem

Ford plans to capitalize on power of mobile marketing

February 11th, 2011 by Deb McLean

Just read on Mobile Marketing Watch that Ford has announced that mobile marketing will be the cornerstone of its 2011 vehicle advertising.  According to Mobile Marketing Watch, Jim Farley, Chief Marketing Executive at Ford, told those gathers at the Auto Show pre-opening revue in Chicago that the only media that grew in 2009 and 2010 was online and mobile.  As a result, Ford will change how it reaches both current and prospective Ford customers.

“With 500 million people on Facebook, we can reach more potential customers in a more personal way, “ Farley admitted.

Ford launches its new 2011 Explorer through Facebook in mid 2010 and as a result of a substantial social media push, the sports utility vehicle has reached 140,000 Facebook fans.

Farley says Ford regularly monitors feedback provided from consumers – feedback that also inspired Ford to launch it “Go.  Do.” Campaign, focusing on what “real people” will do with their Ford Explorer.

Given the success that the venerable automaker has enjoyed in online media, Farley says Ford will continue to concentrate on other new media tools – especially mobile communication.

Mobile marketing must continue to have strong presence in your overall marketing plans.

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