Marketing, Motherhood, and Mayhem

HBO is going mobile!

May 4th, 2011 by Deb McLean

It’s no great surprise that television viewing habits have changed dramatically in the last decade.  DVR has changed the way that I watch my favorite shows.  Mobile devices have dramatically altered when viewers catch their favorite shows.  So, Pay TV Network HBO is going mobile! 

On Monday, HBO began offering its subscribers access to watch HBO programming on Android mobile devices and the iPhone and iPad tablet.

HBO hopes the iPad will kick-start HBO Go, the online viewing option for current HBO subscribers that the network launched last year. The move marks a turn for HBO which was a pioneer in enticing viewers to watch cable TV but has moved cautiously in embracing the Internet.

HBO, however, recognizes that the revolution underway in viewing habits is as profound as the one it helped spark in the 1980s when TV viewers began flocking to cable to watch uncut movies and big-ticket sports events. Company executives have been guarded about putting the network’s programming on the Web, fearful that doing so might give subscribers a reason to drop cable TV service.

However, company executives acknowledge that the Internet and mobile technology is reshaping the way people watch TV. And HBO must adapt, they say, to protect its empire.

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