Marketing, Motherhood, and Mayhem

Information is key

July 19th, 2011 by Deb McLean

In today’s world, information is easily accessible.  You don’t know the answer?  Google it? 

There’s no excuse for not being informed.

I’m blown away when someone enters new territory without doing a bit of research. Consider the knucklehead saleperson who makes a call without checking out their prospect.  Or someone who goes on vacation to a foreign country, only to discover they’re in the middle of a civil war.

Or perhaps the small business person who launches an expensive marketing campaign without investing a few hours in reading up on what works and what doesn’t.

Information and knowledge is at your fingertips pretty much 24-7 with your smartphone.  There’s no excuse.

Tags: No Comments

Leave a Comment

0 responses so far ↓

There are no comments yet...Kick things off by filling out the form below.