Marketing, Motherhood, and Mayhem

Leave your mark

January 14th, 2011 by Deb McLean

One of my favorite figures in the world of sports is Arnold Palmer.  Not for his accomplishments on the golf course which are substantial, but for how he treats other people on and off the course.  His “brand” is huge from equipment to apparel to his favorite drink (iced tea and lemonade) which is now a common substitute for soda. 

Yes, many people would know who he is by what he did in professional golf, but would they adore him like they do if it wasn’t because of how he treats people?

All any of us or your “brand” has is the experiences, perceptions and changes we leave with others.

We all get caught up in what we accomplish and often materialistic things, but that’s not what’s important.  The concrete impact of our lives and what we do is the mark you make on other people.  That is what defines you.  Are you and your brand trustworthy?  Do you do what you say you’re going to do?  Do you treat others with respect and no ulterior motive?

Arnold Palmer is a big believer in walking into a clubhouse with metal cleats and leaving scuff marks on the wood floors.  Leaving your mark.  If you’re going to be and do anything worthwhile, you’re going to leave your mark.  Way to go Arnie.

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