Marketing, Motherhood, and Mayhem

Mayhem for Allstate

June 25th, 2010 by Deb McLean

I love this campaign. I think these are powerful commercials that will have tremendous recall. Dark humor, but creative for this generally very conservative company. As the cliche says, “Accidents happen”. This campaign effectively illustrates that fact and also the message that still speaks to this brand, “Are you in good hands?” I applaud this new direction. 

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