Marketing, Motherhood, and Mayhem

Muggles still entranced

June 23rd, 2010 by Deb McLean

Rumor has it five thousand muggles (aka people) waited in line for hours Friday to get into the Wizarding World of Harry Potter at Universal Orlando on its opening day, as Daniel Radcliffe and other stars from the movie greeted fans at the minipark.

Friends of mine were able to check it out earlier this summer during a soft opening. They said it was fantastic. Great vision for this brand that continues to market itself in so many ways. This is just another move to keep the Harry Potter brand alive and kicking and the timing is perfect with part one of their final movie opening in the Fall.

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