Marketing, Motherhood, and Mayhem

Political Advertising is generally too Negative

October 20th, 2010 by Deb McLean

I’m growing very weary of the negative political ads that have taken over the radio and TV airwaves.

If you ask almost anyone, they say they’re against negative political ads. Most call them “attack ads.”  No one likes them, yet, every election we see and hear more and more of these ads.  They must be working.

And as if we’re not already up to our eyeballs,  we can now be treated to an unlimited number of anonymous attack ads, which conveniently allow for a candidate to pledge not to run negative ads but have 501(c)(4) nonprofit organizations do it for them because under current law no disclosure or “truth in advertising” are required.

How many times have you seen a candidate state “I will not run a negative campaign”?  Truth is attack ads force them to spend time raising extra money to pay for their campaign. A significant campaign is very expensive.  I don’t know if you’ve noticed or not, but Politics is not a poor man’s game.

One of our local television stations started a feature where they would analyze politician’s TV commercials and then state what was true and what was false.  It’s astounding how much is misrepresented or at least misleading.

Most people claim to hate political ads, and those people also claim to not be influenced by them. I’m no exception.  I hope we’re truly all smart enough to see through and take the time to find out the facts.

Just be cognizant that if an ad has no disclaimer specifying who paid for it, or the sponsor has one of these goofy names like “Foundation to Make a Better Place for our Kids”, or  “People for Perpetual Peace in Politics”, replace it with: “brought to you by” – something that reminds you that whoever is behind the advertisement is trying to manipulate you in some way.

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