Marketing, Motherhood, and Mayhem

Pretty in Pink

March 28th, 2011 by Deb McLean

I was reading recently about some great marketing minds.  One in particular stuck with me…  Mary Kay. 

Network marketing (recruiting independents to serve as distributors of goods and services, and then encouraging them to build and manage their own sales force – considered by many a pyramid) had been around for several decades when Mary Kay Ash founded her world famous cosmetics firm in 1963. 

But older companies, like Amway, failed to what Mary Kay did: tapping into a great underutilized workforce…Housewives who were sick of being June Cleaver but didn’t want a 9 to 5 job.

She turned the network marketing concept from something on the fringe into an integral part of America’s middle-class culture.

My favorite move in its simplicity?  Awarding top sellers pink Cadillacs, thereby transforming them into mobile advertisements for the company’s products.  Beautiful stuff.

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