Marketing, Motherhood, and Mayhem

Research should be part of the Plan

September 1st, 2011 by Deb McLean

My company spends a lot of money on research so we continue to know what our listeners want.  This  is an important investment that is essential to future growth.

The web is R&D in public. So are apps. Not just for tech companies. For any company that is trying to figure out how its customers think and what they want.

We shouldn’t be so quick to criticize companies that launch interactive tools that fail. In fact, we should be critical of those that don’t.  Research should be part of every company’s plan regardless of the size.

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