Marketing, Motherhood, and Mayhem

Retailers tap into iPad, hoping device will help you buy

February 23rd, 2011 by Deb McLean

At a time when shopping has lost most of its glamour, the star power of Apple’s iPad has retailers’ hearts beating faster. Merchants from Gucci to J.C. Penney are experimenting with ways to use electronic tablets in their stores to boost sales and dazzle jaded shoppers. No retailer has the formula quite figured out yet, so most have limited their tests to just a few stores. But experts predict that within the next year iPads and other electronic tablets will make their way into all manner of merchants, from supermarkets to mattress stores to luxury jewelers.

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