Marketing, Motherhood, and Mayhem

Study Confirms Americans’ Spending up 9 Percent Since 2009

May 14th, 2013 by Deb McLean

U.S. consumers are spending again. After a prolonged lull following the 2008 recession’s historic spending lows, consumers are now spending about nine percent more than they did just four years ago. 

Gasoline, gift and healthcare spending have increased significantly, and the biggest spenders are men.

These are among the findings of the new Intuit Consumer Spending Index, from Intuit Inc., which provides a unique view into the U.S. economy. The Intuit Consumer Spending Index findings are based on anonymized, aggregated, transactional data from, Intuit’s online and mobile personal finance software.

The key takeaway? Americans are rebounding. The average household spent approximately $4,220 per month in the first three months of 2013 compared to $3,870 during the same period in 2009.

But I’m most excited about…

Growth in giving: Though overall spending has increased nine percent, a disproportionate amount of that is in gift giving and charitable donations, where Americans have become 47 percent more generous since 2009.

That’s especially good news

(Source: Business Wire, 05/08/13)

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