Marketing, Motherhood, and Mayhem

The “New” Old Spice Guy

July 13th, 2010 by Deb McLean

I grew up watching the handsome “Old Spice” guy come off his sailing ship and sweep the gals off their feet.  Good memories.  This campaign is the “new” Old Spice” guy.  I appreciate the sense of humor and think it will have effective recall.  It was also top winner for best commercials of 2009-10 as chosen by the Cannes ad festival.  The selections were made by the Film jury at Cannes for the world’s top commercials that first aired between March 1, 2009, and April 30, 2010. 

BRAND – Old Spice
SPOT – “The Man Your Man Could Smell Like”
AGENCY – Wieden + Kennedy, Portland, Ore.
COUNTRY - USA

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