Marketing, Motherhood, and Mayhem

The reason for the season

December 15th, 2010 by Deb McLean

A number of years ago, political correctness started making its way into the holiday greetings in retail marketing.  Some of the nation’s top retailers opted for a more generic approach, replacing the traditional “Merry Christmas” with a more general “Season’s Greetings” and “Happy Holidays” so as not to alienate non-Christian customers.

I say “Bah Humbug” and thankfully it looks like that this advertising trend may be nearing an end.  According to a story in Ad Age, greetings of “Merry Christmas” will dominate retailer’s marketing messages this season.  The magazine cites the American Family Association as one of the leading voices in advocating the use of Christmas in marketing promotions. 

The association has been known to encourage shoppers to boycott major national retailers that keep “Christ out of Christmas”.  In the past they have targeted Sears, Gap, Wal-Mart and Target with their annual boycott.    

Merry Christmas and God Bless.

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