Marketing, Motherhood, and Mayhem

What’s lighting the world? Digital

October 25th, 2011 by Deb McLean

It really wasn’t that long ago we were stumbling around in the dark ages. ..whether looking for information, looking for clients or looking for relationships or long lost friends.          

Our kids today can’t even fathom not being able to just grab their smart phone to find the answer to the most mundane trivia or reach out to a friend on Facebook.

From a marketing standpoint, when you know who your customers are, what their shared behaviors, passions and mindset are, you can stop propositioning strangers and get down to the serious task of satisfying the needs and wants of those that matter.

Digital is lighting up the world and I’m excited to be out of the dark.

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  • I LOVE this part of your post:

    “serious task of satisfying the needs and wants of those that matter”

    SO TRUE! That’s where Digital Advertising is taking us…to a more targeted and relevant way of advertising products and services to consumers. Imagine a world where only your favorite (or soon to be favorite) products and services are shown to you, day in and day out! I like the idea of that.