Marketing, Motherhood, and Mayhem

What’s your programming?

June 22nd, 2011 by Deb McLean

I’ve been in the radio industry for nearly twenty years.  Programming is crucial to the success of the industry.  Without good programming, there won’t be listeners and therefore no radio sold and therefore, no radio.

But every marketer is a programmer. We all have to decide what to post next, what to point to next, what to launch next. Is there a skill in dreaming up songs and limited commercials to keep the listeners engaged?  I think there is.

Yes, you must do great work. You also need to figure out how to program for your audience, even if the audience is only one person.

Tags: No Comments

Leave a Comment

0 responses so far ↓

There are no comments yet...Kick things off by filling out the form below.