Marketing, Motherhood, and Mayhem

What’s your benefit on Facebook?

July 10th, 2012 by Deb McLean

Social media experts say companies need to see Facebook less as a retailing tool than as brand advertising — creating word-of-mouth advocacy and affinity for brands. If you are going to use Facebook for your business, have a Purpose.  Have an offering.  If it’s just a sales message, you will evenutally be “hidden” or “unfriended”.  There must be a benefit to your “friend” or they won’t like you anymore.

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