Marketing, Motherhood, and Mayhem

Until you’ve walk a mile in their shoes

March 14th, 2011 by Deb McLean

This paraphrase is an oldie, but a goodie.  I’ve thought about it often…like when I hear about a decision someone has made that I don’t agree with or see someone that’s very different that I. 

We think we know what we would do if we were in that person’s shoes, but we can’t.  Their life experiences are different than ours.  If you were in their shoes, you wouldn’t be you, you’d be them.

As soon as you bring your beliefs, experiences and expectations to the table, you’ve lost the ability to imagine what someone else would do in this situation. All you’re doing is imagining what you would do.

The next time you’re puzzled by the behavior of a colleague or prospect, consider the reason might have nothing to do with the situation and everything to do with who is making the decision and what they bring to it.

Managers (and Moms) are ineffective when they’re unable to imagine life through someone else’s eyes whether it be an employee or an offspring.

And Marketers can’t do their jobs without understanding what a prospect wants, talks about or is interested in.

Just step back every now and then and wonder what a mile in their shoes might be like?

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