Marketing, Motherhood, and Mayhem

Make sure right choice is easy

July 8th, 2011 by Deb McLean
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According to health.com,over the past several decades Americans have steadily gotten fatter. Although our increasingly sedentary lifestyles are partly to blame, a big reason for our national weight gain is that we’re simply eating more.

In the mid-2000s, government surveys show, the average American adult ate about 2,375 calories per day, nearly one-third more than he (or she) did in the late 1970s. What accounts for all those added calories?

According to a new study, the biggest single contributor to the sharp rise in calorie intake has been the number of snacks and meals people eat per day. Over the past 30-odd years, the study found, Americans have gone from consuming 3.8 snacks and meals per day to 4.9, on average — a 29% increase.  The average portion size has increased, too, but only by about 12%. And, surprisingly, the average number of calories per 1-gram serving of food (known as “energy density”) actually declined slightly over that period, which suggests that calorie-rich food has played a relatively minor role in our expanding waistlines.

We’re eating more often and the frequency of eating is probably, for the average overweight adult, becoming a huge issue.  Some blame food advertising and other marketing for the shift from three square meals a day to near-constant eating. 

I think there’s just so many opportunities.  You never used to see food staring you in the face when you went to a drug store for instance.  It’s in your face and it’s cheap. It’s just easy to grab a magazine and a candy bar.

Make healthy options available for you and your children.  If your only option for that “snack” is a piece of fruit or yogurt, then your decision is made.  Speaking from experience, if my choice is chocolate chip cookies or a piece of fruit I’ll make the wrong choice!

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Nice Try – Dad

July 6th, 2011 by Deb McLean
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Love love love this commercial from VW.  Clever way of presenting their back up camera feature that will have great recall because it’s so relatable.  Great job VW!

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Future of Internet Marketing

June 30th, 2011 by Deb McLean
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Google CEO Eric Schmidt has outlined his vision for the future of search – saying it will allow internet marketing to offer “very, very targeted advertising”.

Schmidt told delegates at the Cannes Lion event that mobile phones were Google’s next focus.

He said pay-per-click search could have a huge contribution to the mobile market – as it allowed consumers to search for products, find out where to buy them locally, then go and buy them using their phone as a contactless payment point.

According to The Drum magazine, Schmidt said that market alone could equate to “trillions of dollars” in future, and businesses could offer discounts to shoppers choosing to buy in this way.

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Don’t take your gifts for granted

June 28th, 2011 by Deb McLean
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Casey just finished her volleyball Club season.  We were lucky enough during our tournament in Denver to witness the USA and China Paralympics sitting volleyball teams play a match.  These extraodinary athletes compete sitting down and scooting themselves around on their bottoms. 

Paralympic volleyball follows the same rules as its non-disabled counterpart with a few modifications to accommodate the various disabilities.  In sitting volleyball, the net is about 3.5 feet high, and the court is 10 x 6 meters with a two-meter attack line. Players are allowed to block serves, but one “cheek” must be in contact with the floor whenever they make contact with the ball.  

Casey was so impressed by these athletes and happy they are able to play the sport they all love.  It was a wonderful experience for all the girls to see that having a disability doesn’t mean not living life to its fullest, but also important for she and her teammates to not take their athletic gifts for granted.

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Creative Marketing

June 24th, 2011 by Deb McLean
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I really appreciate great creative and the following illustrates just a few clever examples that catch the eye and get people talking.   Be clever, but tru to your message.

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What’s your programming?

June 22nd, 2011 by Deb McLean
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I’ve been in the radio industry for nearly twenty years.  Programming is crucial to the success of the industry.  Without good programming, there won’t be listeners and therefore no radio sold and therefore, no radio.

But every marketer is a programmer. We all have to decide what to post next, what to point to next, what to launch next. Is there a skill in dreaming up songs and limited commercials to keep the listeners engaged?  I think there is.

Yes, you must do great work. You also need to figure out how to program for your audience, even if the audience is only one person.

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Should Companies Be Fined For Bad Service?

June 17th, 2011 by Deb McLean
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LOVE this by Christopher Elliott of Bnet 

That’s the intriguing question raised today in Spain, where the government is considering punishing its phone companies for failing to meet minimum customer service standards.

Spain’s telecoms reportedly have a reputation for poor customer service. Complaints like overcharging, high-pressure sales tactics and technical problems are said to be running rampant.

“Spain, with its regulation, is leading what has to be done in Europe in terms of consumer protection and we are not going to allow legislation to be broken,” Juan Junquera, the country’s secretary of state for telecoms, is quoted as saying.

Sound familiar?

Here in the States, our telecoms aren’t any better. The latest numbers from the authoritative American Customer Satisfaction Index give fixed-line phone services a dismal average score of 73 out of 100.

Wireless carriers fared even worse, receiving a barely-passing grade of 71.

Could it happen here?

What if the government stepped in and fined a company like AT&T (it received a failing grade of 66) for every point under 70? What if Comcast (it got a 69) was subject to a federal fine for failing to provide a minimum level of customer service?

Actually, the government does fine companies for screwing up. But it rarely happens.

In 2008, Montgomery County (Md.) fined Comcast more than $12,000 in liquidated damages for violating customer service standards required in the franchise agreement.

“Fining companies that fail to fulfill their contractual obligations is an important part of good government,” Councilmember Duchy Trachtenberg said at the time. “Damages force violators of customer service standards to change or face further penalties. The Council holds Comcast to the same high standards it would apply to every important service provider.”

Comcast has also faced fines for not answering its phones quickly enough.

But what if this kind of enforcement happened at the federal level, like in Spain? Perhaps as part of the new Consumer Financial Protection Bureau?

Bad idea?

Before all of you free marketers out there dismiss the idea, consider a few things. Market pressure can force a business to do better by its customers – but not always.

I can think of at least two cases where customers will be ignored, no matter what they do. The first is when they have no choice: airlines, cable companies and telecoms with de facto monopolies know they can do whatever they want and customers will continue using them because they have no other options.

The other – a subset of the first – are the often onerous contracts of adhesion that lock you into a service provider for one or two years. If a wireless company has you under contract, why bother to do anything for you?

Maybe, just maybe, Spain is on to something.

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Who is putting up the barriers?

June 13th, 2011 by Deb McLean
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You don’t know what to do

You don’t know how to do it

You don’t have the money or the authority to do it

You are scared you’ll fail.

Once you figure out what is holding you back, then it’s far easier to figure out how to go over, around or through the barrier.

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Father’s Day Idea (Ideal for Mother’s Day too)

June 10th, 2011 by Deb McLean
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A friend of mine writes a letter to each of his kids on Father’s Day.  The letters can include a reflection of things that happened over the last year and how much that child is loved.  I love it!  Young children may not get it right away, but as they look back at letters over the years, they will be treasured.  Great idea for Mother’s Day too! 

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Brandz Top 100 Most valuable Global Brands 2011

June 7th, 2011 by Deb McLean
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What is a brand worth? Marketers and business directors all want to understand the financial significance of consumer preference for one brand over another. 

According to the annual BrandZ global valuation ranking by Millward Brown, household brands such as Apple, McDonald’s and Coca-Cola are literally worth billions.  Apple comes in at #1 globally ahead of iconic brands like Google, IBM, McDonalds, Microsoft and Coca Cola.

Check out the entire list at www.millwardbrown.com/Brandz

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